How to Choose the Right Exhibition for Your Business—Insights from Winpack Printing Packaging

1. Over the past year, we’ve participated in three major exhibitions:

December 2024 — Homelife Exhibition in Dubai

June 2025 — Shanghai Exhibition

July 2025 — InterCHARM Korea

Each exhibition has brought unique value — but also raised an important question: How do we choose the right exhibition for our company?Here are some insights based on our experience:

1.Understand Your Target Market

Every exhibition attracts different industries and buyer profiles.

Homelife gave us access to a wide range of international trading companies and importers looking for household and packaging goods.

Shanghai Exhibition focused on high-end manufacturing and attracted many domestic beauty and health brands.

InterCHARM Korea was ideal for connecting with beauty brands in Asia, especially those seeking custom packaging for cosmetics and skincare.

Tip: Choose exhibitions that match your ideal customer’s industry and region.

2. Location Matters

Geography plays a big role in exhibition success.

If you want to expand into Asia-Pacific, Korea and China are great locations.

If your products appeal more to Western markets, consider exhibitions in Europe or the Middle East.

Ask yourself: Where are your best clients located? Where do you want to grow next?

3. Check the Visitor Profile

Before committing, review the visitor data:

Are buyers decision-makers?

Are they looking for quality packaging suppliers?

What industries do they come from?

For example, InterCHARM Korea had many direct brand owners, which allowed us to talk directly to end clients instead of agents.

4. Evaluate the ROI Potential

Every exhibition requires investment — booth fees, travel, samples, etc.

Track these metrics:

Number of leads collected

Quality of conversations

Orders or partnerships generated after the show

Winpack Tip: Focus on exhibitions that not only bring traffic but lead to real business follow-up.

5. Diversify Your Exposure

It’s wise to attend exhibitions with different focuses:

General trade shows (like Homelife) can help build broad awareness.

Industry-specific events (like InterCHARM) bring targeted results.

Combining both helps balance your marketing strategy.

Final Thoughts

For Winpack Printing Packaging, exhibitions are not just events — they are opportunities to grow, connect, and innovate. By carefully choosing the right exhibitions, we ensure our brand reaches the right people, in the right places, at the right time.

Choose smart, exhibit wisely — and let your products do the talking.