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If you're in the printing business or a company looking to package your products in boxes, you've probably heard the term 'flexography' without knowing what it means.

The flexographic printing press is a technique believed to be the new letterpress because it can print on large volumes of substrates, such as:

Plastic

Paper

metals

films

cellophane.

Flexographic printing press technology is economical in terms of time and cost-effective, offering a wide variety of choices.

Flexo printing offers high-quality results at an affordable price, whether you need to print food packaging or labels.

Now, let's take a closer look at the flexographic printing process and how you can use this technology to your advantage.

Whether you are a business or an individual, you probably have a few cardboard boxes lying around.

You could store and organise some of them, but most of them will probably end up in the bin.

In fact, there are plenty of inventive and practical ways to reuse cardboard boxes at home or in the workplace!

This comprehensive guide explores the world of custom rigid boxes, detailing their structural advantages, premium benefits for branding, and the intricate manufacturing process. It highlights 2026 trends like sustainable materials and smart packaging, while showcasing Winpack's advanced production capabilities.

Finding and manufacturing quality products to sell can be overwhelming, particularly when you have a limited budget or are just starting to develop your business.

That's where DIY packaging comes in! As well as the many things you need to plan and consider, you also need to find a way to differentiate your business and products from those of your competitors.

As a business owner, it is in your interest to ensure that your products solve your customers' problems and meet their needs without exploiting them. However, it is also essential that you deliver a satisfactory customer experience. How do you make people remember your brand, and how do you provide that wow factor each time they open your products? Remember that your packaging will create the first impression for potential customers.

With the right level of creativity and perseverance, you can come up with personalised packaging designs that will encourage people to return to your store to buy more items. Here is a list of great, cheap DIY packaging ideas to help you achieve this!

There are numerous considerations when determining how to promote and sell your brand to the market. One option could be online advertisements or a social media campaign. There are many ways to popularise your brand in a competitive market, but in this guide, we will focus on one of the most flexible forms of promotion that you may have overlooked: the Initially, you could consider online advertisements or a social media campaign. You can raise brand awareness in a variety of ways, but in this guide, we will discuss one type of promotion that is very versatile and which you may have overlooked: custom shopping bags.

Flexible packaging is becoming increasingly popular in the packaging industry, offering a flexible solution to the various requirements of many sectors. In fact, this type of packaging accounts for 19 per cent of the 177 billion U.S. packaging market, making it the second largest market in the United States. This statistic indicates not only the large market share of flexible packaging, but also its increasing significance in the industry.

The ability to accommodate various types of products, sizes and applications has contributed to this growing trend, which is particularly prevalent in the food, pharmaceutical and personal care sectors. These industries benefit greatly from the flexibility of packaging solutions because of the ease of use, storage, longer shelf life and sustainability, making them a versatile choice for businesses and consumers alike.

In fact, a Harris Poll survey revealed that 71 percent of participants indicated a preference for flexible packaging over rigid boxes. Of those aware of the packaging alternative, 79 percent were willing to pay an extra 14 percent for this convenient, hygienic choice.

Given the rapid increase in market share, business preference and consumer preference, it is clear that this packaging solution will continue to establish itself as the preferred choice in most industries.

So, if you are considering using flexible packaging for your product, you have come to the right place! This article will cover everything you need to know about this excellent packaging option to ensure you have all the information required to make this important decision.

One aspect of packaging that has not been fully researched is its thickness.

The thickness of your packaging can influence its durability, protective properties and aesthetic appeal.

Understanding the weight of packages and the various issues to be considered can help you create packaging that meets your product requirements.

In this article, we will examine some of the important terms used to describe packaging, the unit systems used, how to convert and compare units of weight, and the effect this has on your overall packaging.

We will begin with some definitions to help you understand how to determine the appropriate cardboard thickness for packaging.

Over the past few years, the beauty industry has been subjected to a great deal of criticism. Cosmetic companies are under increasing pressure to be more environmentally friendly, from the ingredients in skincare products to the production process and how products reach customers. This is why sustainable cosmetic packaging could benefit companies and customers who want to make a difference.

However, before delving into the details, it is necessary to define sustainability and explain how cosmetic companies can achieve it. Since there are numerous ways in which cosmetic companies handle sustainability, there are some general characteristics that make a package sustainable.

Firstly, the package must be made entirely from recycled or natural materials, and its production process must be environmentally friendly. This implies that a well-run, ethical supply chain is required, and that the production process should be zero-waste or closed-loop so that the package is deemed sustainable and environmentally friendly.

Secondly, the packaging should be easily recyclable, reusable or upcyclable by customers.

However, it is important to note that it is difficult for most cosmetics companies to incorporate all these elements into a single package while maintaining affordable price points. This is why it is essential for cosmetic companies to prioritise eco-friendliness and consider this when creating sustainable beauty packaging.

For example, although cosmetic companies are not always able to produce the most environmentally friendly packaging for their lotion bottles because they are mostly made of plastic, the important thing is to take concerted action in the right direction. The ultimate goal is to make their packaging as environmentally friendly as possible while providing value to customers. In this paper, we will discuss some excellent options. These include sustainable cosmetic jars and eco-friendly makeup packaging filler alternatives. Let's jump directly into the advantages each of these options has to offer.

Have you considered using a folding carton to package your product? If so, you've come to the right place to find out everything you need to know about this option! These foldable paper boxes are a fashionable and adaptable packaging solution for many industries. Although these boxes are usually used for packaging food, they can also be used for pharmaceuticals, cosmetics, and electronics.

Paperboard is ideal for creating packages of any size, shape or structure to suit your product.

In this article, we will explore folding cartons in depth, beginning with a definition and moving on to the materials commonly used, styles, the manufacturing process and the advantages and disadvantages of this type of packaging. By the end of this comprehensive guide, we hope to have provided you with sufficient information to help you decide whether this paper carton packaging alternative is suitable for your product.

When it comes to posting an item using mail courier services, two methods spring to mind. A shipping box is a better option if the item is large or delicate.

If you are posting a hard copy, a plain envelope may suffice.

But what about items that are too small to justify a larger, more costly shipping container?

What about delicate items that cannot be secured in a plain envelope?

In instances like these, we are happy to inform you that there is a third alternative between a shipping box and an envelope: bubble mailers.

Folding carton packaging has become one of the most widely used and versatile packaging solutions in today’s consumer-driven market. From cosmetics and personal care to food, electronics, and pharmaceuticals, folding cartons offer an ideal combination of cost-efficiency, brand presentation, and sustainability. Their structural flexibility allows brands to create unique styles—from tuck-end boxes to crash-bottom cartons—that enhance both protection and visual appeal.

The Pantone Matching System (PMS) is a global leader in colour language and design.

It is a standardised colour matching system operated by Pantone Inc.

Pantone has successfully established it as the universal language of colour by naming almost every shade.

Today, printing and packaging is done using this language on a global scale.

The design of packaging can be a make-or-break factor for any business aiming to stand out in the market.

However, what many people forget is that it's the little details that matter, especially when it comes to the quality and durability of the packaging.

Have you ever received a beautifully packaged item that had scuff marks or scratches on it? Lamination can help prevent this.

Not only does it make your package look polished, it also prevents scratches and other damage.

Deciding whether to use a gloss or matte laminate can be difficult when designing your packaging.

However, there's no need to worry — we'll make sure you make the right decision for your design.

In this blog post, we will examine the differences between gloss and matte laminated paper, what makes them unique, and how to select the best one for your packaging needs.

So, let's dive in and get your packaging ready to impress!

UV coating is a clear liquid applied to paper materials that is then dried under ultraviolet light to create a high-gloss finish.

The UV coating procedure is carried out on a UV coating machine after printing.

UV coating can make your artwork designs come to life and give your final packaging design a smoother appearance.

Now, let's take a closer look at the UV process and how you can apply it to your own custom packaging project.

Embossing and debossing are two of the most impactful finishing techniques used in modern packaging design. By creating raised or recessed impressions on paper, these processes add depth, texture, and a premium tactile experience that elevates any product—from luxury cosmetics and perfume boxes to high-end gift packaging. For brands seeking to stand out on crowded shelves, these finishes help communicate quality, craftsmanship, and attention to detail. 

The finish is always important when it comes to printed materials.

In today's image-driven world, the appearance of your packaging can greatly impact your product and brand image.

One common way to enhance the appearance of paperboard folding cartons and rigid boxes is to apply a soft-touch finish.

Firms tend to apply this finish to luxury packaging and marketing collateral, including:

product fact sheets

- Brochures

- Book covers

- Paper boxes

- Corrugated boxes

- Paper bags

Packaging not only preserves your product, it also provides an opportunity to encourage customers to engage with your brand. The most fashionable and social media-worthy packaging is at the heart of current advertising and marketing strategies.

Companies are incorporating innovative and distinctive packaging into effective digital marketing campaigns to achieve massive brand awareness and exposure.

However, designing and producing distinctive packaging can be expensive. Finding the balance between communicating your brand through packaging and managing your budget can be difficult, and it is even more challenging when you are unaware of the cost implications of your packaging choices.

But there's no need to worry! There are many affordable packaging design options that remain creative and novel! This article will explore some of these options to help you impress your customers while keeping to your budget.

Imagine having a pair of binoculars that could glimpse the future of packaging. Well, judging by what we already know, it is not difficult to imagine. By examining new technology, packaging trends and market forecasts, we can get a good idea of what the packaging industry will be like in ten years' time.

The future is not just about selling products; it's also about service providers, whether they specialise in sustainability and design or manufacturing and operations. This implies that, in the near future, consumers will be able to enjoy an all-encompassing shopping experience. Rather than being offered just a few branded products, the norm will be to provide a full-spectrum experience that transcends the company brand and reaches customers on mental, emotional, and sensual levels.

Mass production will also evolve to incorporate innovative, specialised brand packaging that caters to specific products and services as technology develops. Technology is clearly moving towards integration with packaging, which represents a new revolution in the industry. Therefore, while we are all familiar with traditional cardboard boxes, bags and bottles, the future may see dramatic changes to these items. However, before analysing particular trends in the packaging industry, we should consider two key factors for the future: e-commerce and sustainability.

Colors are an essential element of your branding and packaging.

However, achieving an exact color match on physical packaging can be difficult for designers.

What you see on screen may differ significantly from the physical product, and even if you are strategic with colors, it can be very stressful when you realize that they simply do not match as they should.

This paper will delve further into the color matching process, the various shades and other reasons that can result in an imperfect color match.

When packing your product for transportation, it is important to consider not only the packaging itself. It is also important to consider what you put in the box to provide additional security for your product and make it more appealing. This is where filling comes in!