Personalized Gift Boxes by Winpack — Custom Paper Packaging

When you go shopping for and design your new custom boxes, you will hear the word 'dieline' thrown around a lot! To newcomers, it may sound like a technical term that only a packaging expert could understand. But the fact is that it is quite straightforward and very important for creating your own packaging.

In this article, we will discuss everything you need to know about dielines, including how to read and utilise them for your own custom packaging projects.

In today’s luxury packaging world, visual appeal is everything. Whether it’s a perfume box shimmering under the light or a cosmetic package that glows with subtle metallic tones, one process plays a key role in delivering that elegant finish — foil stamping. This technique, also known as hot foil printing, has become a hallmark of premium packaging.

At Winpack Printing, we believe that packaging is more than just protection — it’s an expression of a brand’s value, quality, and creativity. Using state-of-the-art Heidelberg printing machines and advanced finishing equipment, our team brings the brilliance of foil stamping to life for brands across cosmetics, fragrances, jewelry, and gift industries.

As the packaging industry continues to seek sustainable solutions, several new materials have emerged that could transform our perception of packaging.

Furthermore, there is a growing awareness of the environmental impact of plastics, and brands are looking for ways to reduce their environmental footprint.

Glassine paper may be the answer that many brands have been looking for.

In this article, we will take a closer look at glassine paper to help you decide if it is a suitable packaging solution for your business.

Visual merchandising and store displays are inseparable when it comes to developing an appealing store that successfully attracts customers and sparks their interest in new products, thereby raising brand awareness. Retail displays must be excellent, with proper messaging, design and installation to attract passing customers. So, how should a product display be designed to achieve this?

This can be a daunting task, but in this article, we will assist you by providing creative retail display ideas to consider, along with the advantages and disadvantages of each, and the best display to use in each industry. By the end, we hope to have equipped you with all the necessary knowledge to start designing beautiful displays for your merchandise!