Custom Gift Boxes with Logo | Winpack

Many industries, such as food and beverage production, pharmaceuticals and retail, require packaging. Packaging plays an essential role in protecting products, and the material used must be durable enough to enable it to perform this function. Paper grading is one of the most important factors influencing the quality and durability of packaging.

As the demand for more sustainable packaging methods increased, kraft paper has played a significant role in meeting this demand.

Kraft paper packaging solutions have become increasingly popular in the industry, and this material's potential is ever-growing.

But why?

Let's dive straight in and find out what kraft paper is and why it has become so popular!

The textured paper is a welcome change in a world dominated by computers. While smooth paper is a suitable choice, it simply cannot match the active sensual experience offered by the surface coating. Touch and look transform paper into something superior to its role as a medium, something exclusive and thus in high demand in luxury markets.

High-quality packaging, luxury invitations and excellent branding materials always use textured paper. Its appeal is not just in its visual design. The textures are intrinsic and make the products stand out, leaving an unforgettable impression on the user. In today's virtual world, where touch is increasingly virtualised, this is a clear advantage. The sense of touch is seamlessly integrated into applications, elevating a standard interaction to a gold standard.

In the world of luxury perfumes, scent alone is no longer enough to captivate consumers. The packaging—the very first thing a customer sees, touches, and experiences—plays a defining role in shaping the perception of a brand. A beautifully crafted rigid box does more than protect the perfume bottle; it transforms the unboxing into a sensorial journey that communicates elegance, craftsmanship, and exclusivity.