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The finish is always important when it comes to printed materials.

In today's image-driven world, the appearance of your packaging can greatly impact your product and brand image.

One common way to enhance the appearance of paperboard folding cartons and rigid boxes is to apply a soft-touch finish.

Firms tend to apply this finish to luxury packaging and marketing collateral, including:

product fact sheets

- Brochures

- Book covers

- Paper boxes

- Corrugated boxes

- Paper bags

Packaging not only preserves your product, it also provides an opportunity to encourage customers to engage with your brand. The most fashionable and social media-worthy packaging is at the heart of current advertising and marketing strategies.

Companies are incorporating innovative and distinctive packaging into effective digital marketing campaigns to achieve massive brand awareness and exposure.

However, designing and producing distinctive packaging can be expensive. Finding the balance between communicating your brand through packaging and managing your budget can be difficult, and it is even more challenging when you are unaware of the cost implications of your packaging choices.

But there's no need to worry! There are many affordable packaging design options that remain creative and novel! This article will explore some of these options to help you impress your customers while keeping to your budget.

Imagine having a pair of binoculars that could glimpse the future of packaging. Well, judging by what we already know, it is not difficult to imagine. By examining new technology, packaging trends and market forecasts, we can get a good idea of what the packaging industry will be like in ten years' time.

The future is not just about selling products; it's also about service providers, whether they specialise in sustainability and design or manufacturing and operations. This implies that, in the near future, consumers will be able to enjoy an all-encompassing shopping experience. Rather than being offered just a few branded products, the norm will be to provide a full-spectrum experience that transcends the company brand and reaches customers on mental, emotional, and sensual levels.

Mass production will also evolve to incorporate innovative, specialised brand packaging that caters to specific products and services as technology develops. Technology is clearly moving towards integration with packaging, which represents a new revolution in the industry. Therefore, while we are all familiar with traditional cardboard boxes, bags and bottles, the future may see dramatic changes to these items. However, before analysing particular trends in the packaging industry, we should consider two key factors for the future: e-commerce and sustainability.

Colors are an essential element of your branding and packaging.

However, achieving an exact color match on physical packaging can be difficult for designers.

What you see on screen may differ significantly from the physical product, and even if you are strategic with colors, it can be very stressful when you realize that they simply do not match as they should.

This paper will delve further into the color matching process, the various shades and other reasons that can result in an imperfect color match.