9 Trendy Holiday Packaging Ideas for this Season

1. Why does your business require holiday packaging?

By creating holiday-themed packaging for your products, you can make your regular offerings more memorable. Holiday packaging adds value to your product, and with so many competitors in the market vying for consumers' attention, you need to offer as much value as possible!

It is increasingly difficult for a product to make a lasting impression, especially during the busiest time of the year. Therefore, if you want your product to stand out from the crowd, the best way to do so is to experiment with creative gift wrapping to capture the interest of potential customers.

With that in mind, let's explore this year's popular gift packaging ideas for your holiday project.

2. What is trending in holiday package design?

--More daring, more radiant, more celebratory.

The traditional Christmas colours of green and red are a good place to start when designing your holiday package. These classic colours will make your box feel festive. Even a small touch of Christmas colour can help.

Alternatively, you could opt for a plain black and gold box to make it stand out. Black symbolises elegance and gold symbolises luxury, attracting the attention of consumers.

Even brighter colours than green and red are trending for next winter. Warm colours such as yellow, orange and pink can make you feel happy, while pastel colours such as lilac can lift your spirits.

--Creative patterns

To match your colour preferences, why not add some patterns and artistic designs to the exterior or interior of your box? Using seasonal patterns and designs to change your normal packaging design is a great way to show customers that you have gone the extra mile with your packaging for the season.

--Scandinavian Sweater Style

Another way to embrace the holiday spirit is to use the Scandinavian sweater style for your holiday packaging. There's no rule that says Christmas jumper designs should only be used on clothing!

Draw inspiration from fashionable designs featuring snowflakes, pine trees, ornaments and reindeer.

--Rustic simplicity

If you don't like flashy reindeer designs and bright colours, you can opt for rustic kraft boxes for a more organic simplicity.

Their worn appearance and natural, earthy brown colours lend themselves well to simple additions such as custom ribbons and printed tape with a festive pattern. With these additions to rustic packaging, your box will stand out without the need for a colourful package.

--Monochrome minimalism

On the subject of colourful packaging, sometimes less is more, especially when it comes to bright colour combinations and glamorous patterns. One way to make your packaging design stand out is to use black and white. A plain black-and-white box with your logo can be very powerful and let your brand logo do the heavy lifting!

Experiment with beautiful fonts, tinted colours and white natural cardboard to create a subtle festive atmosphere that won't get lost among the plethora of colourful holiday packaging that will be around during the festive season.

--Embossing

Embossing and debossing are also popular choices among high-end brands. Create 3D effects on the surface of your package design to make visual elements and brand logos stand out. Embossing is an excellent way to add visual and physical texture to your packaging, which your customers will definitely love.

--Foil stamping

Another way to make your package stand out is to use foil stamping, which can be combined with embossing and debossing to create a more striking visual effect. Consider stamping your brand name, logo, or holiday emblem in foil to give your box a fancy touch.

--External add-ons

Accessories such as personalised ribbons, gift wrappers and festive decorations, such as tiny bells, complement your box beautifully and make your package look and feel like a special gift.

Other external add-ons, such as custom packing tapes and labels, can have a similar effect to ribbons and ornaments, adding a touch of Christmas flair with festive designs and messages. Get creative with your exterior packaging design and consider combining some of the previous trends with your add-ons!

--Internal designs and add-ons

Lastly, it's not just the exterior box that can be customised during the holiday season, but the interior too. Decorating the inside of your box will add an extra wow factor to the unboxing experience, which your customers will love when giving their gift to a loved one.

To build anticipation and add an upscale touch to the entire package, consider adding a second layer of custom tissue paper with a festive sticker to seal the package.

3. Time to get creative!

The holiday season is a time for giving. It's a time when businesses should be innovative with their holiday packaging designs. The possibilities are limitless, and there are no wrong decisions. Test, mix and play with your gift packaging ideas! Your customers will appreciate the creativity and additional effort you put into your boxes!

Having trouble with your own custom holiday packaging designs? Contact one of our packaging experts now!