8 Ways Custom Packaging Benefits Your Products

1. What is custom packaging?

As the name implies, custom packaging is personalised. It is a personalised box that conveys important brand messages to your customers. These boxes tend to feature a combination of patterns, colours, themes, designs, and special finishes, such as foil stamping, spot UV printing, and embossing.

Showcasing your brand name, securing your product and capturing consumers' attention are just some of the ways in which packaging enhances its contents. With e-commerce becoming the dominant shopping method, it is time to explore the eight benefits of custom packaging that can help your product.

2. What is the significance of custom packaging?

Protect your products

One of the best examples of the benefits of packaging is product safety. The main role of packaging is to contain and preserve the product inside it, ensuring it is not damaged during transportation through the logistics chain to the manufacturer and, eventually, to the customer.

Although there are countless ready-to-use packaging solutions on the market, they will rarely, if ever, fit your product perfectly. Tailor-made packaging is designed to fit your product perfectly.

A pre-assembled stock box will not fit your product properly and will therefore get damaged during transportation, leaving the customer dissatisfied and unlikely to buy from your company again. A customised package designed specifically to carry your product will ensure that any delicate items inside are secure during shipping and delivery.

Keep your customers safe

Although the main purpose of packaging is to keep your product safe, it is also important to ensure your customers' safety.

When shipping or transporting food products, it is customary to display relevant product information such as best-before dates, ingredients, allergens and nutritional value on the packaging. With non-food products, you should also include a list of ingredients and any toxic or harmful elements so that the package is handled with care.

Being transparent about any toxic or harmful ingredients in your product will create a loyal customer base that trusts your brand completely. It is also beneficial to mention any possible risks associated with your product, so that you do not put off first-time buyers and acquire a negative brand image.

3. Custom brand packaging creates awareness

The most obvious way in which packaging helps your product is by increasing brand awareness. The most efficient and simplest way to display your brand is the package containing your product, which you can use to advertise and establish brand credibility.

One of the best ways to stand out from your competitors and ensure that consumers remember you is to use custom brand packaging that displays your brand, message and unique style. With hundreds or possibly thousands of competitors, you need a tailor-made package that specifically targets your company's branding.

As social media continues to play an increasingly important role in establishing your brand identity, unique and attractive packaging could potentially generate exposure for your brand on platforms such as Instagram and YouTube.

The initial impression that new customers have of your brand is formed by the packaging. The more unusual your packaging, the greater the chance that customers will record an unboxing video of your products, which will boost brand awareness.

4. Personalised packaging grabs the consumer's attention

In terms of marketing, custom packaging is one of the most basic ways of attracting customers' attention. Automatically packaging your product to suit, represent and elevate it automatically gives your brand and product a greater level of credibility. Potential customers are usually exposed to packaging. Therefore, it is crucial to impress your customers with your packaging and make a great first impression in order to attract new customers.

Despite the fact that it is a great and effective product that is the key to a brand's success, consumers usually base their purchase decision on the packaging alone. This is the next step to take your brand to a higher level and be recognised as a trustworthy company. Effective marketing relies on good visual representation of your brand and product. Attractive designs on your packaging will make your brand stand out from the competition.

5. It produces an unforgettable experience

Digital marketing is rapidly emerging as the most efficient and effective marketing tool. Social media has emerged as a major avenue through which brands can market their products and services. However, to maximise your social media presence, you need to engage with your customers.

Unboxing content has gone viral on Instagram Stories, TikTok and YouTube. Customers, particularly those regarded as influencers, will record videos of new products they have bought.

If the packaging has a distinctive, high-end or eccentric design, customers and influencers will be more willing to record their real-time response in the form of an unboxing video. These videos advertise the live customer experience and enable you to take note of any changes to the packaging or product design that you wish to implement in future.

Thus, creating distinctive and memorable packaging that delivers valuable experiences to customers will ensure that your brand leaves a mark on them and potential customers who are close to these unboxing experiences.

6. Usability and practicability

The final two factors that will make your product stand out from the competition are practical and functional custom packaging. A prime example of this is resealable packaging.

Resealable packaging has become a major trend in the food industry for preserving shelf life, freshness and flavour. Custom features such as resealability make customers much more likely to repurchase items due to their convenience. Resealable packaging removes the obligation to consume all the contents of a package in one go, providing customers with a sense of convenience and freedom.

Moreover, resealable packaging has been of great benefit to the fast fashion industry, particularly when people shop online. Online clothing stores can accept returns in resealable packaging. This enables customers to try on clothes in the comfort of their own homes without worrying about failing to get a refund.

Resealable packaging is just one of many innovative custom packaging solutions that address problems and enable your product to stand out from the competition.

7. A more sustainable product

Consumers have also become much more environmentally friendly in terms of their carbon footprint and the way they lead their lives. Therefore, green alternatives to packaging are essential for the success of your business.

According to recent research by the EPA, the use of recycled packaging has increased by almost 100 per cent in the last 20 years, and eco-friendly packaging has consequently become highly popular.

As ethical shopping has become more popular, more sustainable packaging has proven to be more lucrative for brands. SurveyMonkey states that one in three consumers choose environmentally friendly products, and 35% of respondents would buy a more expensive product if it was better for the environment than a cheaper one.

In other words, the more environmentally friendly your products and packaging are, the more attractive and appealing they will be to your loyal customers and prospects.

8. Reduced shipping costs

Another benefit of custom packaging is the lower shipping costs. Incredibly, custom packaging can be much cheaper than ready-made packaging.

One of the less obvious factors is that custom packaging can save you a lot of money on shipping costs. This is particularly applicable if you have a small or light product. As mentioned above, it is difficult to find a standard, ready-to-use box that perfectly fits your product. This means you will be paying for additional weight due to unnecessary packaging.

If your package fits your product exactly, you won't have to pay for any additional weight, which will save you money on shipping. While the difference in postage and delivery costs may seem insignificant for one package, as a business you will be shipping products regularly and will save significantly in the long term.

9. Start with customised packaging

Custom packaging is one of the key elements of brand identity. It plays a vital role in building your credibility, sustainability and consumer experience, as well as helping you to develop a loyal customer base. Packaging is not just a box; it is the key to brand and business success.

Do you have any questions or would you like to proceed with your custom packaging journey? Call one of Winpack Printing's product specialists today!