Comparing Matte vs Gloss Lamination for Packaging
The design of packaging can be a make-or-break factor for any business aiming to stand out in the market.
However, what many people forget is that it's the little details that matter, especially when it comes to the quality and durability of the packaging.
Have you ever received a beautifully packaged item that had scuff marks or scratches on it? Lamination can help prevent this.
Not only does it make your package look polished, it also prevents scratches and other damage.
Deciding whether to use a gloss or matte laminate can be difficult when designing your packaging.
However, there's no need to worry — we'll make sure you make the right decision for your design.
In this blog post, we will examine the differences between gloss and matte laminated paper, what makes them unique, and how to select the best one for your packaging needs.
So, let's dive in and get your packaging ready to impress!
1. What is matte lamination?
Matte lamination provides your packaging with a smooth, non-reflective, silky-smooth finish. It is also referred to as soft-touch lamination.
It's the velvet of packaging materials!
It is an excellent way to achieve a low-profile, stylish appearance, as well as shielding your packaging against wear and tear.
--The advantages of matte laminate paper
Matte lamination, also known as soft touch lamination, reduces glare and reflections, ensuring your packaging design can be seen at any angle.
The non-reflective finish also adds a touch of sophistication and class, making your product stand out on the shelf.
Another advantage of matte lamination is that it covers small flaws in packaging materials, providing packaging with an interesting texture.
This is particularly helpful for recycled materials or personalised boxes that must be resistant to rough handling.
--Disadvantages of matte lamination
The disadvantages of matte lamination should also be taken into account.
Although it can make colours more subdued, it can also dull colours and reduce the vibrancy of images on the packaging.
It is also less durable than gloss lamination and easily scratched.
Overall, matte lamination is ideal for products requiring a sophisticated and understated appearance.
This includes high-end products such as cosmetics, jewellery and electronics, as well as products that require a natural or organic image, such as food and drink packaging.
Therefore, if you want an elegant and refined packaging design, matte lamination may be the solution!
2.What is gloss lamination?
Unlike matte lamination, it has a lustrous finish. It's as though you're applying clear varnish to a newly painted car.
It is ideal for adding glamour and vibrancy to your packaging, as well as providing a protective and durable coating to keep your product safe and secure.
--The benefits of gloss lamination
Gloss lamination is one of the greatest benefits as it makes packaging materials look brighter and more vivid by increasing colour vibrancy and image quality.
Gloss lamination is likely to be your best option if your brand is trying to convey a lighter, more youthful mood.
Gloss lamination is also scuff-, scratch- and moisture-resistant, making it a perfect choice for luxury food, cosmetics and gaming packaging.
--Disadvantages of gloss lamination
Gloss lamination has a few disadvantages.
It reflects direct light and glare, so text may be difficult to read and pictures of the packaging may be difficult to take, particularly under specific light conditions.
Fingerprints and smudges also appear more easily on gloss lamination than on matte lamination. Therefore, you should take the primary colours into consideration when designing your packaging; lighter colours will reveal fewer fingerprints.
Which lamination should you use?
Ultimately, the question of which is better depends on the purpose of the lamination.
As stated above, both matte and gloss lamination are associated with a set of advantages and disadvantages.
In certain applications, these disadvantages may be insignificant or even irrelevant.
In fact, you can combine the advantages of matte and gloss lamination to achieve the ideal finish for your packaging design.
For example, a gloss laminate on a matte laminate barcode might be easier to scan or write on in an emergency.
Conversely, a label or sticker can be made to look luxurious by applying a matte lamination, giving your packaging a sophisticated feel.
Although some individuals may consider matte lamination to be dull, it can be used creatively and effectively.
Gloss lamination or placement in the right context can give it a special look and feel, making it a standout on the shelf.
Matte vs. gloss lamination: A comparison
| Comparison Point | Matte Lamination | Gloss Lamination |
| Appearance | Plush, gentle and less intense with a higher perceived quality | Shiny, dynamic and high-impact, Higher perceived quality |
| Protection | Film lamination resists scratches and scuffs |
It resists fingerprints and dust.
Grime and smudges can easily be wiped off a gloss laminate surface
However, scratches, indents and other flaws are more evident on glossy surfaces |
| Receptive to Ink | You can write on matte laminated cards or menus | Smooth surfaces are also tough to write on |
| Glare | Matte lamination does not generate any glare |
The lamination can cause problems with glare on research posters
However, when poster displays are illuminated by lamps mounted high above them, the glare is spread out on the floor and does not affect readability. |
Finally, laminations and coatings are a fantastic option for adding a grainy look and feel to your packaging. However, selecting the type of coating requires careful consideration of all the relevant factors.
By weighing up the pros and cons and determining your exact requirements, you can make an informed choice that will result in a package that not only looks the part, but also performs the required job efficiently.
Rigid Lift-off Box
Can I get a sample before placing a formal order?
Yes, we provide samples to our customers. Please contact our sales team to inquire about sample availability and pricing.
About Printing Craftsmanship
What are eco-friendly printing options?
Vegetable-based inks instead of petroleum-based inks.
Recycled paper or sustainably sourced materials.
Water-based coatings instead of harmful chemical coatings.
Digital printing to reduce waste and energy consumption.
OEM Services
How long does the production process take?
Production time depends on order quantity, complexity, and customization. Generally, the process takes 7-20 days after design confirmation and sample approval. We strive for fast turnaround times while maintaining high-quality standards.
Can I request a sample before mass production?
Yes, we provide sample proofing before mass production to ensure that the design, materials, and quality meet your expectations. We encourage testing and approval before proceeding with full-scale manufacturing.
What is the minimum order quantity (MOQ) for OEM orders?
Our MOQ varies depending on the type of packaging and material used. We offer flexible MOQ options to accommodate both small businesses and large-scale manufacturers. Contact us for a tailored quote based on your needs.
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