10 Best Cosmetic Packaging Design Ideas

1. Visionary Cosmetic Packaging: Blanc Naturals

Blanc Naturals has one of the most innovative types of secondary packaging in the cosmetic industry. This Australian skincare company has developed a distinctive tube design with a round cardboard shape. Full of golden details and with a modern approach and feminine notes, the glass dropper bottle is concealed in a gorgeous box.

2. Sweet Tarte Craving Eyeshadow Palette: cute makeup packaging

Tarte cares about more than just the appearance of their products; they also pay great attention to their packaging. Their sweet-smelling, mesmerising eyeshadows are packaged in a similar way. This pleasure is presented in a secondary package that provides the same appearance as the palette containing the eyeshadow.

3. Beautiful Makeup Packaging: Florasis

The Chinese brand is becoming increasingly popular thanks to its innovative approach to packaging. With the concept of retro packaging and vintage makeup in mind, Florasis has created a three-tier rigid makeup kit that resembles a retro vanity stand. The blend of Chinese cultural identifiers with a contemporary appearance has made Florasis one of the rarest makeup brands, as they care not only about the quality of their products, but also how they are packaged.

The embossed box pattern and shaped boxes and palettes are just a few examples of how Florasis incorporates Chinese style into its product packaging to appeal to consumers aesthetically.

4. Muzigae Mansion Objet Liquid Makeup Packaging boasts a unique design

This emerging Korean vegan skincare label has attracted customers' attention with its creamy lip tint packaged in stylish, paint-tube-like bottles.

5. Mac Cosmetics' pretty makeup packaging

MAC Cosmetics released a unique, pretty and completely eye-catching eyeshadow palette for Pride Month. This palette contains 40 shades. The limited-edition eyeshadow vault has fantastic primary packaging in the form of a rainbow-puffed design. The secondary packaging is somewhat retro, resembling a black vault adorned with celebratory symbols and the number 40, referencing the brand's history.

6. Prada Beauty's luxury cosmetic packaging design

The Prada Beauty Dimensions Durable Multi-Effect Eyeshadow Palette is an example of such luxury packaging, reflecting the design codes of the Maison with its triangle logo motif and smooth chrome gold and silver packaging. It is important to note that the secondary packaging is eco-friendly, made in the traditional Prada style with a surface embossed to look like leather.

7. Isamaya Beauty Cool Cosmetic Packaging

Isamaya Ffrench, a British make-up artist, has started her own beauty line. The interesting fact is the bold appearance of the products and their containers, and the packaging. This Isamaya Beauty Wild Star Collection Set has an edgy feel, with lots of chrome hardware and piercings on the primary packaging. All of the products are fabulously packed and stored in the same eye-catching red rigid box with a custom box insert.

8. The Ordinary's minimalist skincare packaging

The words 'The Ordinary' are written in a neutral black font on a white background, adhering to the 'less is more' philosophy to produce its highly recognisable minimalist and elegant packaging. This strategy involves product labels and stickers on almost all packages and containers, adding to their clean, sustainable appearance. The minimalist style is visible from a distance, making the products popular not only for their quality, but also for their packaging.

9. Sustainable Cosmetics Packaging – Kiehl's

Kiehl's is a well-known cosmetics brand that is currently at the forefront of sustainability. The company has committed to the three Rs approach: reduce, reuse and recycle. This means that at least 80 percent of their packaging consists of recycled material. Refillable screw-cap pouches, such as those offered by Kiehl's, can be used to fill empty plastic jars or bottles at home. They can then be taken to the store when empty to be recycled as part of Kiehl's Recycle & Be Rewarded programme.

10. Gucci Beauty Vintage Makeup Packaging

Gucci Beauty recently presented a gorgeous limited-edition holiday line for 2023 with retro-style packaging featuring elaborate geometric patterns and decadent golden details, reminiscent of the glitzy Art Deco period.

11.Wrap up!

Successful cosmetic packaging goes beyond mere material appearance. It touches the very heart of the brand, helps to meet regulatory demands and satisfies end users. Leaders in the cosmetic packaging industry demonstrate that brands are constantly evolving and changing their strategy to suit the ever-shifting needs of customers and environmental issues. The future of cosmetics packaging development is connected to creativity, sustainability, and customer experience.

If you want to create a significant and visible change in your cosmetic packaging that encompasses all the elements of successful products, Winpack printing is the only option. Customise your packaging to make your products unique. If you want to design cardboard packaging or use bags, pouches or tins, our team of professionals is at your disposal to answer all your questions and assist you in the creative process.

12. Frequently Asked Questions:

What is the best way to select cosmetic packaging?

Selecting the most appropriate cosmetic packaging for a product requires creativity and brainstorming. Several significant factors must be considered at the outset to guide the final look and design. If you are looking for unusual cosmetic packaging, here are some details to consider:

Type of cosmetic product

Various products can be packaged and stored in different types of packaging. This is the first thing that determines the final appearance of the product. As mentioned above, liquids are best kept in plastic or glass bottles, pouches and other containers that enable safe and convenient usage. Firmer products can be packed in jars and tubes, and aerosols in aerosol cans.

Size and shape

The volume and quantity of the product to be packaged determines the size and shape of the container.

Material selection

Glass is high quality and recyclable, but heavy and brittle. Plastic is lightweight and versatile, but has environmental issues. Metal is tough and can be fashionable, but it is usually expensive.

Preference in sustainable packaging

Some consumers are attracted to eco-friendly packaging, while others prioritise aesthetics or functionality. One solution is to use materials such as glass, biodegradable plastics or recycled kraft paper to make sustainable packaging. This initiative will help reduce the carbon footprint.

Design and branding

When creating cosmetic packaging, it is important to understand your target market, including factors such as age, gender, lifestyle and buying habits. These factors can have a significant impact on the design of the packaging, influencing its appeal to your target audience. The packaging should also represent your brand image and stand out on the shelf, while being convenient to use in terms of functionality (easy to open, dispense from and reseal). It is also necessary to have enough space for branding, product information and legal requirements.

Options for customisation

Depending on the kind of container you use, you can also think of personalising your cosmetic package. Debossing, embossing and embroidery are some of the options that can be used to add a special touch. This creative dimension enables your product to stand out from others in the same category.

Durability

The lifespan of cosmetic packaging is very important and can be determined by the material used. Durable packaging ensures that the product will not be damaged or spoilt during its shelf life, which is especially important for products that might be exposed to rough handling during transportation or frequent use by consumers. For example, strong materials such as plastics and metals can withstand more wear and tear than glass, which despite being high quality, has a tendency to shatter.

Compliance and safety

Ensure that the packaging complies with industry standards and regulations, and that it protects the product from contamination and damage during transit and throughout its shelf life.

Shippability and protection

Another factor to consider is how easy the packaging is to ship. Will the selected packaging be able to withstand all the obstacles of shipping and reach the shelves or the hands of the user in its original form? Typically, it is advisable to pack the cosmetic product and the main packaging in corrugated or folding carton boxes, and to insert additional layers for protection. These additional layers cushion the product and protect it from damage during shipping. Box inserts are excellent at reducing movement within the box, thereby minimising breakages and spillages.

Cost Considerations

In the context of budget allocations, the issue of cost-effectiveness and quality is important. The scale of production can be used to lower the cost per unit, so it is important to identify the optimal production scale to ensure the cost is neither too high nor too low, and that quality is not compromised.