How-to Guide for Creating PR Packages: 5 Inspiring Examples for Brand Success

1. What are PR packages?

What are PR packages? A PR package is an invitation to experience your brand as a VIP. It is a carefully selected set of your products or samples that will excite influencers and encourage them to share their experience of your brand with their audience on social media.

PR packages occupy the top part of the marketing funnel, which is concerned with awareness. Although it can easily be neglected in favour of more direct conversion tools, such as Google Search Ads, it is difficult to develop a good strategy that does not touch on either. When you emphasise awareness, you are essentially advertising your brand so that people are aware of your existence. PR packages help you not only to raise awareness of your brand, but also to gain trust and credibility. Brand recognition increases because consumers prefer to use a brand they know and trust, and in this case it will have been recommended by someone they trust.

2. The reasons why sending PR packages are good for your brand.

You can make your brand memorable by forming strategic partnerships with popular content creators. But that's not all. Let's look at some of the other main advantages.

Create social interaction: Working with influencers can lead to user-generated content (UGC). This can take the form of stories, reels/TikToks, static/video in-feed posts, or live broadcasts, depending on your preferences. This is an excellent way to make your content more interesting and use their social media to reach your audience.

Building credibility and trust: Having real reviews posted by someone you respect is powerful. It establishes your brand as a credible business in a way that does not seem like a sales pitch.

Become an industry leader: With good PR, you can become a thought leader and innovator in your niche. You can become a source of information for industry professionals and consumers alike by sharing your knowledge and experience.

Boost sales and revenue: Proper promotion of your brand and leads will eventually increase your sales and revenue. PR packages can help you gain new customers, retain existing ones and grow your business. It is also important to monitor your PR campaign to see if you are achieving your goals, and to assess the effectiveness of your strategies.

3. How to Create PR Packages

Developing a good PR package takes a certain talent. It's not just a box; it's an experience. Follow these tips to attract attention, generate interest and achieve positive outcomes.

Firstly, identify your target audience. Firstly, you need to know your target audience inside out. Understand their interests, needs and values so that, when searching for influencers, you can refine your search to creators with a community you are interested in addressing. This may be time-consuming, but it is a necessary measure to ensure that you attract leads who are more likely to take the next step.

Pay attention to clear communication. To achieve this, call the influencers before sending them PR packages. Ask them if they are interested in collaborating, and explain what you want to see in the content and message. This will help to prevent confusion and ensure that they understand the objectives of your brand. Where possible, track your packages and share this information to prevent misunderstandings or wasted time.

Assemble a narrative: All components of a PR package should tell the story of your brand. Use the logo, colours and fonts to create a consistent look that represents your brand identity. Choose products that fit the influencer's lifestyle, whether new or an established favourite, and strive for a visually appealing and memorable package. You can also improve this experience with unique influencer packaging ideas.

Take action: Who doesn't like a promotional code? Giving creators a small gift to share with their fans will make them popular and motivate their fans to take action. It is also an excellent way for you to gauge results.

Send a follow-up: the journey doesn't end when the delivery reaches its destination. To establish long-term relationships, it is important to make customers feel appreciated. A short note to say that you appreciated their time and would like to receive feedback will be very well received. Whatever their opinion, it is a good opportunity to refine your approach.

4. How to design your PR package

When creating a PR package, you have to take a number of factors into account, such as product choice, packaging and message. A proper PR package can help brands stand out in a saturated market and increase the likelihood of social media interaction. The key is to create an experience that will be memorable and appealing to the influencer and their followers. The following is how to create the ideal PR package:

Product selection: Selecting the right products is a very important aspect of designing a PR package. Choose products that are relevant to the influencer's audience and align with your brand values. Consider what would genuinely interest them and their followers.

Popping packaging: Go beyond the ordinary! Branded packaging, including labels, inserts and specially designed boxes, leaves a long-lasting impression and strengthens your brand. This will make your product visible in influencer posts on social media.

Make a first impression! Custom labels, branded packaging tape, tissue paper and personalised cards can all contribute to an unforgettable unboxing experience. These components can create curiosity and excitement from the moment the package is received.

Protect your products: You want the contents to be undamaged despite the rough treatment they usually receive during transit. For example, we suggest putting your product in a box insert inside the shipping box. This provides a layered experience and an additional level of protection. However, if the product does not require such attention, a nice cover bag can be used instead.

Be creative: Whether it's a splash of colour or a unifying theme, creative details like these will breathe life into your brand. These details may include seasons and trends, among other things. The possibilities are unlimited.

Make each package personal. Although 'one size fits all' is a cliché, it is a valuable principle to bear in mind when it comes to PR packages. Present products and messages that complement their interests and lifestyle. Demonstrate that you understand their needs and how your brand can add value. If you can personalise the product by adding their name to it, they will certainly appreciate it. Print-on-demand makes it simple to create personalised products, such as customised clothes or accessories that reflect their style or hobbies. Alternatively, you can add a personal touch to a PR package by including a handwritten note or personal message. If an influencer is famous for their fondness of a specific colour or theme, this can be incorporated into the packaging to create a memorable experience, further enhancing the chances of social media interaction.

The inclusiveness of a media kit: A media kit contains important information about your company and products for influencers. Make sure it is easy to understand and readily available, so influencers do not need to search websites or trawl through emails to find information. Include any necessary brochures or instructions regarding your product or event.

5. Our top four best PR packages

To help you get started, we have prepared boxes for large and small companies to emphasise the importance of packaging. Whatever you want to accomplish — launching a new product, honouring a milestone or establishing relationships — there is a PR package to suit your needs.

-- Inoki Bathhouse

Inoki Bathhouse is a small Canadian business which sells small batches of tea bath products for a refreshing bath. In terms of PR packaging, this is a stunning example of a brand that has considered every single detail. It features a personalised message, custom tape, a sticker, branded tissue paper and a warm and inviting atmosphere. The products are well packaged in shredded cardboard, making them look like treasure. It is the attention to detail, the consistent colour scheme, the environmentally friendly materials and the careful design that make this one stand out.

-- Dior

Dior is a classic beauty icon. Each collection creates a feeling of luxury and an artistic touch, and each piece of artwork seems to celebrate individuality. But what does this translate into in terms of their PR gifts? The well-designed rigid box with a thin ribbon contains the reel mentioned below. Inside, there is a branded sticker and white tissue paper, revealing a cover containing one of their bags. This is a prime example of how simplicity, when executed well, can enhance the overall experience.

-- Touchland

Touchland is a brand that aims to take personal care to a higher level with hand sanitisers that provide a sensory experience. Their packaging is a colourful, patterned box that catches the eye at first glance and creates a playful mood. The hand sanitisers are packed in specially designed, coloured pouches according to the flavour. The handwritten note is a personal touch that demonstrates the brand's appreciation for each of its customers.

-- Pixi Cosmetics

Pixi Beauty is a cruelty-free beauty brand offering effective, affordable skincare products. The colour palette, imagery and message on the packaging make it clear that the Botanical Collagen theme is present. The corrugated box also serves as a guide, providing details on each product and its advantages. This creates a sense of unity and contributes to the brand's promise of revealing everyone's natural beauty. Pixi Beauty has also designed the box insert to match this theme, making the whole presentation even more memorable.

6. Wrapping things up:

Creating an effective PR package is an art form that can positively impact your brand's visibility and reputation. When sending PR packages, it is important to communicate with influencers on their preferred social media platforms to increase brand awareness and generate buzz. By following these tips and incorporating creative elements, you can produce something memorable for your target audience. Remember that the aim is to create a memorable experience that showcases your brand's personality. If you need more assistance understanding what a PR package is before you start, you're in the right place. Browse our site to see how we can help you achieve your goals.