Resources

Would you like to be sustainable in a fun and stylish way, while also creating memorable branding for your customers? If so, eco-friendly tote bags are the solution.

Tote bags, grocery bags and shopping bags are currently popular in the market. As customers become more aware of their carbon footprint and the environmental impact of traditional packaging, companies must adapt to these sustainable practices. Reusable bags are environmentally friendly and have numerous other advantages that make them a necessity.

Read on to find out everything you need to know about this sustainable alternative and how to make your own tote bag to help save the environment!

Learn how a custom packaging manufacturer supports brand differentiation through tailored box solutions, advanced printing technology, and scalable paper packaging production.

The type of box you choose for your products is critical because it determines their appearance and the level of protection they have during transportation. RSC and die-cut boxes are two of the most popular types, each with their own advantages and disadvantages. So, which one fits your business needs better?

The design of packaging has long since evolved beyond the simple brown box or bag.
It has become an effective way for brands to connect with customers and create a memorable impression.
In the current competitive world, good product packaging design is about more than just appearance.
It's about creating an experience that appeals to consumers on various levels.
Think about it: when you pick up a product, it's not just about its beauty.
It's also about the sensation of holding the product, how it opens and the story it tells.
This is why great packaging features are not limited to visuals.
They encompass everything from functionality and eco-friendliness to presenting your brand story and ensuring it resonates with your target audience.
In this article, we will discuss six game-changing features that will inspire you.
We will provide you with behind-the-scenes information on how to ensure your packaging is eye-catching and meets all the requirements of functionality, sustainability, brand storytelling, consumer experience and market positioning.

Have you ever received a package from your favourite shop? When you see the logo on the box, you get excited and can't wait to open it. So why not give your customers the same feeling?

If you don't pay much attention to your logo and packaging design, it's time to change them. An empty box with minimal or no signage looks suspicious and is unclear. Alternatively, putting your logo on the package will:

Make you more recognisable and enhance brand awareness.

It will also help you to stick to brand consistency and represent who you are correctly.

It will inform your customers of what to expect and enhance consumer confidence.

Designing a logo for your packaging is a good idea, and in this case, we would like to help you utilise this strength to your advantage. Below, you will find some creative ideas on how to design the perfect packaging logo. You will also see examples of excellent packaging from the best brands. Let's get started!

In most sectors of the economy, organisations are currently embracing sustainable practices to help maintain a clean environment, and the jewellery industry is no exception. With technological advances, innovations and a growing awareness of the environmental impact of traditional packaging, there has never been a better time to make a positive impact. Indeed, a report by Future Market Insights indicates that the global market for paperboard jewellery boxes, a popular eco-friendly packaging option, is projected to reach 118.6 million dollars by 2034, representing a significant step towards sustainable packaging in the jewellery industry.

Eco-friendly packaging not only benefits the environment by minimising waste, carbon footprint and global impact, but also creates a positive brand image and added value, driving the jewellery industry towards greater sustainability. In this brief tutorial, we will therefore demonstrate how to create sustainable, eco-friendly jewellery packaging.

Have you ever walked down a shopping street or through a shopping centre and seen products displayed in shop windows?

Shop owners strategically place tempting items in their shop windows to lure customers in and encourage them to make a purchase.

But did you know that a similar method is used with packaging?

This process is known as window patching.

Are you looking for a versatile, durable, customisable luxury product in a lightweight container that is ideal for storing food, cosmetics and other items? Metal tin boxes are a great option and have been popular for decades. So, if you're planning your next big packaging project and considering this premium option, you've come to the right place!

This guide will tell you everything you need to know about metal tins before embarking on your next packaging project.

Over the past decade, there has been a tremendous increase in e-commerce and online shopping. Physical stores have rapidly become a less popular way of shopping, but in the fast-developing e-commerce environment, packaging is an important aspect of the shopping experience.

E-commerce and shipping do not prevent businesses from presenting their products and brand identity through packaging. Having a product to sell is not enough; you must outshine the competition and demonstrate that your product is the best. This is usually achieved through packaging. However, before we delve into the reasons why personalised packaging will be beneficial to your products, we need to start with the fundamentals.

Paperboard folding cartons have been the most popular type of packaging throughout history and remain so to this day.

In response to growing eco-consciousness, many companies have opted for paper packaging as a more environmentally friendly way of fulfilling consumer needs.

Folding cartons are affordable and versatile, and an excellent alternative to plastic packaging.

Paperboard boxes are popular due to their exceptional lightness and flexibility, meaning they can be used with almost any type of product.

You probably saw a folding carton box this morning when you had your cereal!

Now, we are going to delve into the world of paperboard, exploring its advantages and how various industries utilise it!

Not only does it provide your products with security during the distribution and sales process, it is also crucial in attracting new customers.
With the unboxing video phenomenon enjoying a revival online, packaging has become a mobile billboard for your brand.
For many customers, the unboxing experience is the most thrilling part of buying a new product.
The design of your product packaging should not be an afterthought. It should be considered one of the most important elements of your marketing strategy.

Custom packaging plays a critical role in shaping brand perception, protecting products, and enhancing the overall customer experience—but one of the most common questions brands ask is, "How much does custom packaging actually cost?" Understanding packaging costs helps you make smarter decisions and avoid unnecessary expenses. 

Whether we like it or not, packaging products is necessary to avoid damage, spoilage or contamination. However, unfortunately for the planet, a large amount of packaging material can have a devastating effect on the environment, particularly plastic waste.

Packaging has a detrimental effect on the ocean, air and land. This is a very important issue that cannot be resolved overnight and must not be ignored. Excess packaging waste is highly detrimental to the environment, so companies and consumers must do what they can to mitigate these negative impacts.

At Winpack printing, we aim to reduce these environmental effects by educating our customers and taking action through environmentally friendly practices and sustainable packaging.

This comprehensive guide explores the state of flexographic printing in 2026, detailing the technology, ink types, and core benefits for modern manufacturing. It highlights the role of UV inks, sustainability, and high-speed production. The article also showcases how Winpack Printing utilizes advanced machinery like Heidelberg and Lithrone GL-40A presses to deliver superior custom packaging solutions.

One of the primary processes that you must get right at the beginning of any packaging project is creating a box dieline. Dielines are templates that ensure your final packaging designs are correct and meet your quality standards.

For custom packaging, the prepress printing process should receive the same level of consideration as the design. This is critical in determining the overall appearance and feel of your packaging, so it is important to get this part right and to have a standardised process in place.

In this article, we will take you through the process of creating dielines for prepress, but first, we will pause to cover the basics.

The issue of packaging waste in the retail industry is nothing new.

Plastic and moulded foam end up in landfills where they remain for decades. The transition to online shopping due to the pandemic has boosted the e-commerce sector, making it easier to order not only groceries, but also furniture. However, this convenience also places a greater burden on businesses to become environmentally friendly. The environmental effects of plastic packaging, especially its role in landfill waste growth, highlight the urgent need for businesses to become environmentally friendly. In order to fulfil their sustainability obligations, brands must evaluate the life cycle of sustainable packaging materials.

This detailed guide covers various environmentally friendly packaging materials, their advantages, and their applications, to help businesses and consumers make wiser decisions for a greener future.

Packaging is a very important aspect of retail businesses. Not only does it protect products, it also improves brand image and customer experience. Whether it's a plain box, a branded bag or a special custom design, making an impression starts with selecting the right packaging. The most important step is procurement: finding the correct materials and suppliers to bring your packaging vision to life efficiently and cost-effectively.

We have all witnessed consumers' enthusiasm for practically every cosmetic product released by their favorite brands.

The fact is that developing a large number of loyal brand ambassadors will involve a lot of work and is not a stroll in the park.

There is an enormous focus on cosmetic packaging and its importance in branding.

In such a profitable industry, the number of competitors is unlimited, and they invest millions of dollars annually in marketing campaigns.

Naturally, it is easy to be absorbed by larger, more established companies whose brand names are already familiar to people.

To be successful in this business, beauty and cosmetics companies must differentiate themselves from others.

One way to encourage people to purchase products is through effective and striking cosmetic packaging designs.

The following beauty and cosmetics packaging tips will help you design packaging that customers will remember:

The pharmaceutical industry is strict and controlled in terms of the safety and compliance of its products and medicines, and with good reason!

Quality, protection and care must never be compromised, especially when the health and well-being of individuals are at stake.

These requirements apply not only to the products themselves, but also to the design of medicine packaging.

When it comes to pharmaceutical products, the design of the packaging and the labelling are equally important.

The design of pharmaceutical packaging should prevent contamination by water, light, and dust, and the labels should be readable, concise, and accurate.

Failure to meet these standards can lead to business failure, so in this article, we will discuss the key factors you must consider to remain in business and maintain the high standards of the pharmaceutical industry.

Nevertheless, satisfying these requirements has never been more convenient for the packaging of medical devices!

Quality control, traceability and transparency have never been more easily attained than with the introduction of smart packaging design.

However, before examining this trend, we will first take a closer look at the requirements for medical packaging.